In another strong demonstration of corporate responsibility and community solidarity, Jeety Rubber and its subsidiary, Salala Rubber Corporation (SRC), have come to the aid of victims of the February 2, 2026 fire disaster in the Towel Hill community of Weala, Margibi County, extending both immediate relief and longer-term support to a family left homeless by the blaze.
The fire, whose cause remains undetermined, destroyed the family’s home and belongings, leaving them in a state of shock and uncertainty. Upon learning of the incident, Indian businessman and philanthropist Upjit Singh Sachdeva—popularly known as Jeety—moved swiftly to engage local leaders and community members to assess the situation and provide urgent assistance.
As part of the intervention, Jeety Rubber and SRC donated 10 mattresses, five bags of rice, and L$25,000 in cash. In a move that has been widely praised by residents, the companies also secured a five-bedroom accommodation to temporarily house the displaced family as they work toward rebuilding their lives.
“When we heard about this tragedy, we knew we had to act immediately,” Mr. Sachdeva said. “These are our neighbors. We cannot stand by while they suffer. This assistance is just one of the ways we will continue to support them as they rebuild.”
Mr. Sachdeva emphasized that the wellbeing of host communities is inseparable from the mission and operations of his companies, noting that Jeety Rubber and SRC view community support not as charity, but as a shared responsibility rooted in mutual respect.
One of the victims, Junior Poyol, described the fire as sudden and devastating, saying the family lost everything they had worked for over the years. He said the intervention by Jeety and his companies came at a moment when hope seemed lost.
“We lost our home, our belongings—everything,” Mr. Poyol said emotionally. “This gesture means the world to us. It’s not just about the mattresses or the rice; it’s about knowing that someone cares and that we are not alone.”
Community members in Weala say the response reflects a consistent pattern of engagement by Jeety and his companies, which have over the years invested heavily in health, education, water, and social welfare initiatives across Margibi County, particularly in Weala, Cinta District, and surrounding areas.
Among the companies’ flagship community projects are nine deep-bore water wells with a combined capacity of 18,000 gallons per day, providing safe drinking water to more than 6,000 residents. Jeety Rubber is also expanding its 50-bed clinic to include four operating theaters and a specialized eye clinic, aimed at improving access to quality healthcare.
Additional interventions include a US$10,000 annual district scholarship fund, a daily feeding program to combat hunger, donation of a fully equipped ambulance for emergency services, regular eye-care outreach programs, sponsorship of advanced medical treatments, and sustained financial and technical support to Margibi County sports teams.
Local leaders say the response to the Towel Hill fire further reinforces Jeety’s reputation as an investor deeply embedded in the social fabric of the communities where his companies operate—one who responds not only in times of prosperity, but also in moments of crisis.
For the affected family, the relief has provided more than material support—it has restored dignity, stability, and hope at a critical time, underscoring the powerful impact of timely compassion.
